MOALIE® — NATURAL COMFORT FOR NEWBORNS
Sleeping bags, snuggles, blankets and knitwear in merino wool and other natural fibres, designed in the Netherlands. A brand built on nearly three decades of caring for newborns.
A DUTCH BABY BRAND
Moalie makes baby essentials with a simple starting point: what does a newborn actually need? The answer shapes everything — fine merino wool and other natural fibres, room to move, warmth without weight, and a calm, timeless look that outlasts trends. Designed in the Netherlands, made to be used daily and passed on.
THE COLLECTION
Merino Sleeping Bags
Snuggles & Wraps
Merino & Cashmere Blankets
Merino Knitwear
THE FOUNDER
For nearly three decades, Daniëlle Kempers has cared for newborns and their families as a neonatal nurse. That experience — listening closely, staying involved, never becoming indifferent — is where Moalie began, and it still guides how every product is designed, tested and refined.
For Moalie, care is not part of the story. It is where every decision begins.
MATERIALS
Fine merino is at the heart of the collection: breathable, temperature-regulating and moisture-managing, soft against delicate skin. Selected pieces add cashmere for extra lightness and softness. All wool is mulesing-free, and the wool fibres we use are OEKO-TEX® certified.
FOR RETAILERS
Moalie works directly with a selected group of boutiques, concept stores and children’s stores across Europe and beyond. If the collection fits your store, we would be glad to tell you more — from imagery and materials to what a partnership looks like.
PRESS
Featured in British Vogue · Presented at Pitti Bimbo · Featured in CWB Magazine
