Premium Wholesale Baby Knitwear backed by 27y Neonatal Expertise
MOALIE ® | THE BABY KNITWEAR COMPANY
OUR HERITAGE
Expert Care in Every Stitch
Moalie bridges the gap between clinical neonatal expertise and high-end baby luxury. Founded by neonatal nurse Daniëlle Kempers, every design is informed by over 28 years of experience in newborn care.
We believe that the purest skin deserves the purest materials. Our collections are crafted from certified, skin-friendly Merino wool and Cashmere blends, designed to provide the same warmth and safety that a newborn feels in a professional care environment.
High-end with a heart.
The Finest Fibers for the Smallest Wonders
Designed with clinical precision and loved for its unparalleled softness. Our signature wrap is the perfect example of how we combine safety with high-end luxury.
Crafted from our premium Merino and Cashmere blend, it offers the ultimate 'expert embrace' for every newborn.
VOGUE FEATURED • PITTI BIMBO EXHIBITOR • CWB TRENDSETTER • EXPERT CARE •
The Moalie Manifesto: A future knitted with purpose
Our Heritage, Our Focus
At Moalie, we believe that high-end babywear should not be dictated by the frantic pace of seasonal trends. Founded by Daniëlle Kempers—a neonatal nurse and baby coach with over 27 years of experience—our brand was born from a deep understanding of what a baby’s skin truly needs.
We’ve listened to the heartbeat of the market and the feedback from our valued European retailers. The conclusion is clear: Moalie’s strength lies in its premium baby knitwear. To honor our commitment to quality and craftsmanship, we have made a strategic decision for 2026: We are choosing depth over breath.
Redefining Sustainable Luxury:
"The Knitwear Company"
We are moving away from the traditional "fast fashion" cycle. By 2026, Moalie will evolve into a dedicated Knitwear Company, focusing exclusively on our signature merino wool and cotton-knit collections.
By eliminating complex seasonal collections of woven and jersey fabrics, we reduce waste, lower our environmental footprint, and focus entirely on the materials that have made us unique. This is slow fashion in its purest form: timeless designs that last for generations, rather than just one season.
The three pillars of our B2B partnership
We are looking for retail partners who share our philosophy of conscious entrepreneurship. Our new collection structure is designed to offer your boutique stability, reliability, and consistent growth:
- The Permanent Collection (NOOS): Our iconic merino wool essentials and cotton-knit best-sellers are now available year-round. This Never Out of Stock (NOOS) pillar ensures you have access to your top-performing items 365 days a year, allowing for reliable reordering and zero stock-out stress.
- Strategic limited drops: A few times a year, we release focused capsules. These include premium merino for winter and handmade jersey and wool items in limited editions.
- High-End Performance: By specializing in one segment, we guarantee the highest customer satisfaction and repeat purchases, positioning your store as a destination for luxury baby essentials.
Join the movement
We are no longer a "seasonal brand"; we are a partner in quality. If you value craftsmanship, sustainability, and the unparalleled softness of natural fibers, we invite you to join our new journey.
Less complexity. More quality. Zero waste.
Pitti Bimbo
Showcasing our expert craftsmanship at the world’s most prestigious children’s fashion platform in Florence, Italy. A celebration of timeless design and neonatal-inspired care
British Vogue
Recognized by the ultimate global style authority for our unique commitment to safety and aesthetics. A testament to the refined quality of our Merino and Cashmere essentials.
CWB Magazine
Selected as a trendsetter by the UK's leading childrenswear trade journal. A recognition of our dedication to creating thoughtfully engineered knitwear for the littlest ones.