The Moalie Story: Crafting comfort & care for babies and retailers
Moalie was founded with a clear mission: to offer premium merino wool babywear that combines superior comfort, safety, and practicality. Designed by neonatal nurse and baby coach Daniëlle Kempers, our brand understands the delicate needs of newborns and the expectations of modern parents and retailers alike.
In today’s baby clothing wholesale market, the benefits of merino wool are increasingly recognized by healthcare professionals. Known for its natural breathability, temperature regulation, and moisture-wicking properties, merino wool is ideal for sensitive baby skin and provides year-round comfort.
At Moalie, we take pride in developing sustainable baby fashion that not only feels soft but also supports healthy development and ease of use for parents. Each product is crafted with care, marrying expert knowledge and innovation to meet real-world needs.
Our standout innovation, the Moalie Showertop, exemplifies this commitment. Nominated for the Baby Innovation Award 2025, the Showertop was created to address a crucial challenge: allowing parents to maintain skin-to-skin contact while safely showering. This award-nominated product enhances bonding and safety, making it a must-have for parents and a strong seller for retailers.
Why retailers choose Moalie for their babywear collections
For retailers seeking a premium baby clothing supplier with a trusted story and proven product quality, Moalie is a perfect fit. Our babywear line appeals to parents who value both comfort and conscious craftsmanship.
- Expert-designed products by a neonatal nurse with 27 years of experience
- Certified sustainable merino wool babywear that’s gentle on delicate skin
- Innovative, practical designs like the award-nominated Showertop
- Growing brand presence and social media engagement
- Dedicated marketing and retailer support to boost sales
Join the Moalie Family as a Retail Partner
Interested in expanding your babywear collection with high-quality, sustainable products? Partner with Moalie and offer your customers the best in comfort and care.
Contact us today at sales@moalie.nl to discover wholesale pricing, ordering processes, and marketing support tailored for retailers.