Press information, imagery and interview requests for Moalie — a Dutch baby brand in merino wool, founded in the neonatal ward.
About Moalie
Moalie is a premium Dutch baby brand, founded in 2022 by neonatal nurse and baby coach Daniëlle Kempers. The collection — sleeping bags, snuggles, blankets, knitwear and newborn essentials — is made from natural materials, with fine merino wool and merino-cashmere blends at its heart. Every design is shaped by nearly three decades of caring for newborns and their families: comfort, freedom of movement and calm, timeless aesthetics over trends.
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Fast facts
- Founded in 2022 in the Netherlands by Daniëlle Kempers, neonatal nurse and baby coach
- Natural materials: 100% merino wool, 90/10 merino-cashmere blends, mulesing-free, OEKO-TEX® certified wool fibres
- Collection: sleeping bags, snuggles & wraps, blankets, knitwear, newborn essentials, accessories & gifting
- Available at 25+ boutiques and stores across Europe
- Moalie Showertop — nominated for the Baby Innovation Award 2025
The founder
Daniëlle Kempers has worked as a neonatal nurse for nearly three decades, caring for newborns, premature babies and their parents. That daily experience — of how babies settle, keep warm and move — is the foundation of every Moalie design. She is available for interviews on newborn comfort, natural materials and the story behind the brand. Read more: Our Story.
Recognition
Featured in British Vogue · Featured in &C Magazine · Presented at Pitti Bimbo, Florence · Featured in CWB Magazine
For press we offer
- High-resolution product and lifestyle imagery of the collection
- Press releases and background information on the brand and new collections
- Interviews with founder Daniëlle Kempers
- Product samples for editorial shoots and collaborations
Press enquiries
Consumer website: moalie.nl · Instagram: @moalie.nl