Privacy Policy – Wholesale (B2B)

1. Introduction

At Moalie, we handle business data with the same care and attention we put into our merino wool products.
Transparency is essential to our partnerships, and we believe it is important that you clearly understand how we process and protect the information you share with us.

This Privacy Policy applies to the processing of personal data in the context of Moalie’s wholesale (B2B) activities, including the use of our website and related services.

Moalie processes personal data in accordance with the General Data Protection Regulation (GDPR / AVG).

2. Data Controller

The data controller is:

Moalie
Registered in the Netherlands
Email: info@moalie.nl

Moalie determines the purposes and means of processing personal data as described in this Privacy Policy.

3. Personal Data We Process

Moalie processes personal data provided by business customers or their representatives, including:

  • Company name

  • Contact person name

  • Business address

  • Billing and shipping address

  • Email address

  • Telephone number

  • VAT number

  • Bank and payment details

  • Order history and transaction data

  • Communication relating to orders, deliveries or payments

Moalie does not intentionally process special categories of personal data as defined under the GDPR.

4. Purpose and Legal Basis of Processing

Personal data is processed for the following purposes:

  • Managing wholesale inquiries and business relationships

  • Processing wholesale orders and agreements

  • Invoicing and payment administration

  • Shipping and logistics

  • Communication regarding orders, deliveries, collections or payments

  • Compliance with legal and administrative obligations

Direct marketing (B2B)

Moalie may use the contact details of existing wholesale partners to send updates about new collections, price lists or relevant business news.
This is based on Moalie’s legitimate business interest (Article 6(1)(f) GDPR).
Retailers may object to such communications at any time.

The legal bases for processing are:

  • Performance of a contract (Article 6(1)(b) GDPR)

  • Legal obligation (Article 6(1)(c) GDPR)

  • Legitimate business interest (Article 6(1)(f) GDPR)

5. Use of Platforms and Third-Party Service Providers

Moalie uses external service providers to operate its wholesale business.
Personal data is shared only where necessary for the purposes described above.

5.1 Website & e-commerce platform (Shopify)

Moalie uses Shopify to host and operate its website and wholesale-related functionalities.

Personal data entered via the website (such as contact details, order information and billing data) is processed and stored within Shopify’s systems in order to facilitate:

  • Website functionality

  • Order processing

  • Account management

  • Payment and checkout processes

Moalie has entered into a Data Processing Agreement (DPA) with Shopify in accordance with GDPR requirements.
Shopify processes personal data in compliance with applicable data protection laws.

5.2 Shipping and logistics (Sendcloud and carriers)

For shipping wholesale orders, Moalie uses Sendcloud and affiliated transport partners.

Personal data such as company name, contact person, shipping address and contact details may be shared for delivery and shipment tracking purposes.

Moalie has entered into Data Processing Agreements with Sendcloud and relevant logistics partners.

5.3 Payment, administration and accounting

Personal data may be shared with:

  • Payment service providers

  • Accounting and administrative service providers

  • Collection agencies, where applicable

This processing is limited to what is strictly necessary for contractual and legal obligations.

5.4 IT, hosting and communication providers

Moalie uses IT and communication providers for:

  • Website hosting and maintenance

  • Email communication

  • Data storage and security

These providers may have limited access to personal data solely for technical support purposes and are bound by confidentiality and data protection obligations.

Moalie does not sell or trade personal data to third parties.

6. Data Retention

Moalie retains personal data no longer than necessary for the purposes for which it is processed, unless a longer retention period is required by law (for example, tax and accounting obligations).

7. Security Measures

Moalie takes appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access or disclosure.

Access to personal data is restricted to authorised persons only.

8. Rights of Data Subjects

Business contacts have the following rights under the GDPR:

  • Right of access

  • Right to rectification

  • Right to erasure (where legally permissible)

  • Right to restriction of processing

  • Right to data portability

  • Right to object to processing

Requests can be submitted via email to sales@moalie.nl.
Moalie will respond within the statutory time limits.

9. Complaints

If a data subject believes that Moalie processes personal data unlawfully, they have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

10. Cookies & Analytics

Moalie uses functional and analytical cookies to ensure the proper functioning of the website and to analyse usage patterns.

These cookies help improve performance and user experience.
Moalie does not use tracking cookies for third-party advertising purposes on its wholesale website.

11. Changes to this Privacy Policy

Moalie reserves the right to amend this Privacy Policy at any time.
The most recent version will always apply and will be made available on this website.

12. Contact

For questions regarding this Privacy Policy or the processing of personal data, please contact:

Moalie
Email: sales@moalie.nl